SEO Project - Flower Bar Cebu
Flower Bar Cebu was one of the first websites I optimized, and through modern SEO techniques, I successfully enhanced its online presence. This online flower store caters to a local market, offering convenient delivery services. To make shopping easier, the website categorizes its floral arrangements based on different occasions, ensuring customers find the perfect bouquet effortlessly. Now, let me walk you through the SEO strategies I implemented to achieve these results.
Data Benchmarking
This is the stage where I collect crucial data on the website’s traffic, keyword rankings, overall health, and backlink profile. I utilize Google Analytics and Search Console to benchmark performance, identifying opportunities for growth and optimization
Keyword Research and Mapping
This is where I optimize the website by researching potential keywords that users are likely to search for on search engines. I strategically target these keywords on relevant web pages to improve rankings. For keyword research, I utilize Ubersuggest to identify high-impact opportunities.
Website Audit
This is where I analyze and identify SEO issues that could impact the website’s performance. I then provide actionable solutions to enhance its visibility and functionality. For this process, I use SEO tools like Screaming Frog and Google Search Console to uncover and fix critical issues.
On-Page SEO
This is where I enhance web pages by refining site architecture, optimizing meta titles and descriptions, and ensuring high-quality content. I also improve image SEO by optimizing filenames, file types, and alt text, while structuring content with the right headings for better readability and search engine rankings.”
Off-Page SEO
In this process, I enhance the website’s credibility by increasing inbound links. I achieve this by promoting the site on social media platforms and securing listings in local business directories and citations, strengthening its online authority and visibility.”
Reporting and Data Analysis
This is where I track the website’s progress by monitoring rankings and traffic after optimization. I record and analyze the data to measure performance and identify areas for improvement. For clear and insightful visual reports, I use Google Looker Studio.
SEO Result
After implementing SEO strategies, the website achieved a 64% increase in traffic acquisition, generating approximately 383 clicks within just three months.
